MRR Formula:
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Monthly Recurring Revenue (MRR) is a key metric for subscription-based businesses that measures the predictable revenue a company can expect to receive every month. It's calculated by multiplying the number of subscribers by the average revenue per user.
The calculator uses the MRR formula:
Where:
Explanation: This simple multiplication gives you the total monthly recurring revenue from your subscriber base.
Details: MRR is crucial for subscription businesses as it helps in forecasting revenue, measuring growth, evaluating business health, and making informed decisions about pricing, marketing, and resource allocation.
Tips: Enter the total number of subscribers and the monthly subscription fee in Malaysian Ringgit (RM). Both values must be positive numbers.
Q1: What's the difference between MRR and ARR?
A: MRR is Monthly Recurring Revenue while ARR (Annual Recurring Revenue) is simply MRR multiplied by 12, giving you the yearly recurring revenue.
Q2: Should I include one-time payments in MRR?
A: No, MRR should only include recurring subscription revenue. One-time payments should be tracked separately.
Q3: How often should I calculate MRR?
A: Most businesses calculate MRR monthly to track growth trends and monitor business performance.
Q4: What factors can affect MRR?
A: MRR can be affected by new subscriptions, cancellations, upgrades, downgrades, and churn rate.
Q5: Is MRR relevant for all types of businesses?
A: MRR is most relevant for subscription-based businesses (SaaS, streaming services, membership sites). Traditional product-based businesses use different revenue metrics.