Home Back

How To Price Your Product Calculator

Price Formula:

\[ Price = \frac{Cost}{1 - Margin} \]

$
decimal

Unit Converter ▲

Unit Converter ▼

From: To:

1. What is the Price Formula?

The price formula calculates the selling price of a product based on its cost and desired profit margin. This ensures that all costs are covered and the desired profit percentage is achieved.

2. How Does the Calculator Work?

The calculator uses the price formula:

\[ Price = \frac{Cost}{1 - Margin} \]

Where:

Explanation: The formula ensures that the selling price covers both the cost of the product and provides the desired profit margin percentage.

3. Importance of Proper Pricing

Details: Accurate pricing is crucial for business profitability, covering all expenses, and remaining competitive in the market while achieving desired profit goals.

4. Using the Calculator

Tips: Enter product cost in dollars, desired margin as a decimal (e.g., 0.30 for 30% margin). All values must be valid (cost > 0, margin between 0-0.999).

5. Frequently Asked Questions (FAQ)

Q1: Why use this pricing formula?
A: This formula ensures that your selling price covers both the product cost and provides the exact profit margin percentage you desire.

Q2: What is a good profit margin?
A: Profit margins vary by industry, but generally 20-30% is considered good for most retail products, while service businesses may have higher margins.

Q3: Should I include all costs in the cost calculation?
A: Yes, include all direct costs (materials, labor) and indirect costs (overhead, shipping) to ensure your price covers all expenses.

Q4: How does this differ from markup pricing?
A: Margin is calculated as a percentage of the selling price, while markup is calculated as a percentage of the cost. This formula uses margin for more accurate profit calculation.

Q5: Can I use this for service pricing?
A: Yes, this formula works for both product and service pricing. For services, include all labor, materials, and overhead costs in your cost calculation.

How To Price Your Product Calculator© - All Rights Reserved 2025